{"id":2114,"date":"2025-09-16T13:13:00","date_gmt":"2025-09-16T20:13:00","guid":{"rendered":"https:\/\/catbradley.io\/?p=2114"},"modified":"2025-09-16T13:13:00","modified_gmt":"2025-09-16T20:13:00","slug":"interact-with-ok-gos-innovative-open-source-animated-music-video-for-impulse-purchase","status":"publish","type":"post","link":"https:\/\/catbradley.io\/?p=2114","title":{"rendered":"Interact with OK Go\u2019s Innovative Open-Source Animated Music Video for \u2018Impulse Purchase\u2019"},"content":{"rendered":"

\"Interact<\/p>\n

Known for their innovative music videos<\/a> and dance-worthy tracks, OK Go<\/a> knows the power of great visuals. Coordination is often the name of the game, from the viral treadmills in \u201cHere It Goes Again\u201d to 64 synced and choreographed smartphones in \u201cA Stone Only Rolls Downhill.\u201d For their latest release, \u201cImpulse Purchase,\u201d the group turned to another means of collaboration: open-source animation.<\/p>\n

OK Go teamed up with animators Lucas Zanotto<\/a> (previously<\/a>) and Will Anderson<\/a>, along with Blender Studio, to create a digital music video unlike any they\u2019ve made so far. The song \u201cImpulse Purchase<\/a>\u201d takes Zanotto\u2019s characteristic cartoonish characters, which roll and explode in a variety of playful, geometric shapes and combines the imagery with real-time motion captures of lead singer Damien Kulash\u2019s face.<\/p>\n

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The video opens with a hint of the process behind the scenes, and the credits reveal even more insights into how the software captured the movements of all the band members.<\/p>\n

Blender is an open-source software that enables dynamic 3D modeling and animation, instrumental in the recent Academy Award-winning film Flow<\/a>.<\/em> Zanotto and Anderson used a tool called Geometry Nodes, \u201ca node-based way of creating complex geometry that can change dynamically, involve simulations, and ultimately drive a performance in an adaptive way,\u201d Anderson told It\u2019s Nice That<\/a>. In the spirit of the application used to build it, the music video itself is open-source, allowing viewers to download the source files<\/a> and tinker around with it.<\/p>\n

Move around to more tunes on OK Go\u2019s website<\/a> and YouTube<\/a>.<\/p>\n

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Do stories and artists like this matter to you? Become a Colossal Member<\/a> today and support independent arts publishing for as little as $7 per month. The article Interact with OK Go\u2019s Innovative Open-Source Animated Music Video for \u2018Impulse Purchase\u2019<\/a> appeared first on Colossal<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Known for their innovative music videos and dance-worthy tracks, OK Go knows the power of great visuals. Coordination is often the name of the game, from the viral treadmills in…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rss"],"_links":{"self":[{"href":"https:\/\/catbradley.io\/index.php?rest_route=\/wp\/v2\/posts\/2114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/catbradley.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catbradley.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catbradley.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/catbradley.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2114"}],"version-history":[{"count":0,"href":"https:\/\/catbradley.io\/index.php?rest_route=\/wp\/v2\/posts\/2114\/revisions"}],"wp:attachment":[{"href":"https:\/\/catbradley.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catbradley.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catbradley.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}