{"id":2432,"date":"2025-10-06T22:00:11","date_gmt":"2025-10-07T05:00:11","guid":{"rendered":"https:\/\/catbradley.io\/?p=2432"},"modified":"2025-10-06T22:00:11","modified_gmt":"2025-10-07T05:00:11","slug":"family-marts-tsukimi-burger-threatens-to-drown-you-in-cheese","status":"publish","type":"post","link":"https:\/\/catbradley.io\/?p=2432","title":{"rendered":"Family Mart\u2019s tsukimi burger threatens to drown you in cheese"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-714021\" src=\"https:\/\/soranews24.com\/wp-content\/uploads\/sites\/3\/2025\/10\/20251001_131010a.jpg?w=640\" alt=\"\" width=\"640\" height=\"450\" \/><\/p>\n<p><span>Well, if I had to drown in something\u2026<\/span><\/p>\n<p><span><\/span><\/p>\n<p>It\u2019s autumn again in Japan, calendar-wise at least, not so much weather-wise. And this is when Japan celebrates the harvest moon, or as they call it, \u201cmoon-viewing (<em>tsukimi<\/em>) season,\u201d by putting egg on hamburgers and other foods. These burgers are known as \u201c<strong>tsukimi burgers,<\/strong>\u201d and the yellow of the yolk represents the moon, which is said to glow especially bright during this time.<\/p>\n<p>Tsukimi burgers were invented by McDonald\u2019s in the \u201990s, mainly because eggs were cheapest in the autumn and moon-watching was a good way to market burgers topped with egg. They eventually caught on like wildfire, though, and nowadays, <a href=\"https:\/\/soranews24.com\/2022\/09\/17\/tsukimi-moon-viewing-burger-showdown-which-japanese-fast-food-chain-got-it-right-this-year\/\">nearly every restaurant<\/a> has a tsukimi burger or other tsukimi menu item.<\/p>\n<p>Now, it has even reached the convenience store sphere, with Family Mart debuting their lineup of 10 Tsukimi Sinful Meals. In addition to various rice bowls and pasta dishes, there is also the <strong>Drown in Cheese! Tsukimi Cheeseburger<\/strong> for 430 yen (US$2.92).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-714022\" src=\"https:\/\/soranews24.com\/wp-content\/uploads\/sites\/3\/2025\/10\/20251001_131246a.jpg?w=640\" alt=\"\" width=\"640\" height=\"435\" \/><\/p>\n<p>Depending on your feelings about cheese, that name could sound like a threat or a dream come true, but it was intriguing enough for our writer Daiki Nishimoto to try one out.<\/p>\n<p>After buying a Drown in Cheese! Tsukimi Cheeseburger, Daiki took it home and microwaved it for one minute and 15 seconds at 500 watts as instructed on the package. The package is designed so you can just tear it open and eat the burger straight from the wrapper, but Daiki wanted a full visual inspection, so he put it on a plate.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-714023\" src=\"https:\/\/soranews24.com\/wp-content\/uploads\/sites\/3\/2025\/10\/20251001_132428a.jpg?w=640\" alt=\"\" width=\"640\" height=\"455\" \/><\/p>\n<p><strong>There certainly was a lot of cheese on it<\/strong>, much of which leaked out and coated the bun with a yellow sheen. The burger must have realized that in order to drown others in cheese, it must first drown itself in cheese.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-714024\" src=\"https:\/\/soranews24.com\/wp-content\/uploads\/sites\/3\/2025\/10\/20251001_132603a.jpg?w=640\" alt=\"\" width=\"640\" height=\"439\" \/><\/p>\n<p>After Daiki bisected it with a knife to see its composition of toppings, he went in for the first bite. He was excited to find that same shift in textures from the fluffiness of the bun to the smoothness of the egg, before a burst of cheese flavor hit his taste buds.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-714025\" src=\"https:\/\/soranews24.com\/wp-content\/uploads\/sites\/3\/2025\/10\/20251001_133231a.jpg?w=640\" alt=\"\" width=\"640\" height=\"368\" \/><\/p>\n<p><strong>He wouldn\u2019t go as far as saying he was \u201cdrowning\u201d in cheese, but this was without a doubt cheesier than your average tsukimi burger.<\/strong> The addition of onion gave it a nice little zing that separated it from other tsukimi burgers as well.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-714026\" src=\"https:\/\/soranews24.com\/wp-content\/uploads\/sites\/3\/2025\/10\/20251001_132646aa.jpg?w=640\" alt=\"\" width=\"640\" height=\"443\" \/><\/p>\n<p>Daiki was most impressed by how well the various textures held up, even though this burger was refrigerated whole and then microwaved whole. It had just the mixture of consistencies you\u2019d expect from such a sandwich, and also possessed unique aspects that made it much more than a tsukimi burger you might only buy out of desperation at a convenience store.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-714027\" src=\"https:\/\/soranews24.com\/wp-content\/uploads\/sites\/3\/2025\/10\/20251001_133335a.jpg?w=640\" alt=\"\" width=\"640\" height=\"422\" \/><\/p>\n<p>The only flaw in the Drown in Cheese! Tsukimi Cheeseburger was the price. McDonald\u2019s cheapest tsukimi burger sells for roughly the same price at 440 yen. Since Family Mart was a virtual unknown in the tsukimi battlefield, they would do better to try and beat the very inventor of the sandwich in terms of price at least.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-714028\" src=\"https:\/\/soranews24.com\/wp-content\/uploads\/sites\/3\/2025\/10\/20251001_135155a.jpg?w=640\" alt=\"\" width=\"640\" height=\"453\" \/><\/p>\n<p>Luckily, Daiki felt the Drown in Cheese! Tsukimi Cheeseburger really was a worthy competitor to <a href=\"https:\/\/soranews24.com\/2025\/08\/29\/mcdonalds-japan-unveils-moon-viewing-sukiyaki-burgers-and-sweets-for-tsukimi-season\/\">those sold by major fast food chains<\/a>. It was a daring move by a convenience store and begs the question of what unlikely businesses will join the tsukimi race next year.<\/p>\n<p><em>Photos \u00a9SoraNews24<\/em><br \/>\n<em>\u25cf Want to hear about SoraNews24\u2019s latest articles as soon as they\u2019re published? <a href=\"https:\/\/www.facebook.com\/RocketNews24En\">Follow us on Facebook<\/a> and <a href=\"https:\/\/twitter.com\/RocketNews24En\">Twitter<\/a>!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Well, if I had to drown in something\u2026 It\u2019s autumn again in Japan, calendar-wise at least, not so much weather-wise. And this is when Japan celebrates the harvest moon, or&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rss"],"_links":{"self":[{"href":"https:\/\/catbradley.io\/index.php?rest_route=\/wp\/v2\/posts\/2432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/catbradley.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catbradley.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catbradley.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/catbradley.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2432"}],"version-history":[{"count":0,"href":"https:\/\/catbradley.io\/index.php?rest_route=\/wp\/v2\/posts\/2432\/revisions"}],"wp:attachment":[{"href":"https:\/\/catbradley.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catbradley.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catbradley.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}