{"id":4872,"date":"2026-03-03T09:00:38","date_gmt":"2026-03-03T16:00:38","guid":{"rendered":"https:\/\/catbradley.io\/?p=4872"},"modified":"2026-03-03T09:00:38","modified_gmt":"2026-03-03T16:00:38","slug":"sakuramochi-festival-sweetens-things-up-at-tokyos-seibu-ikebukuro-this-season","status":"publish","type":"post","link":"https:\/\/catbradley.io\/?p=4872","title":{"rendered":"Sakuramochi festival sweetens things up at Tokyo\u2019s Seibu Ikebukuro this season"},"content":{"rendered":"

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One of Tokyo\u2019s biggest shopping areas is giving you the chance to try 19 kinds of the traditional spring sweet spanning two major regional differences<\/strong>.<\/span><\/p>\n

<\/span><\/p>\n

Perhaps you\u2019re on your way to visit Chiikawa Park<\/strong><\/a> in Tokyo\u2019s Sunshine City shopping complex<\/strong>, or to stock up on the latest character goods at Animate\u2019s flagship location<\/a> just down the road. Either way, there\u2019s a very good chance that you\u2019ll be passing through Ikebukuro Station <\/strong>to get to your destination. In that case, on your way out, it would be super convenient to pop into Seibu Ikebukuro department store<\/strong>, which is directly affixed to the station. Its basement level functions as a collection of prepared food, sweets, and gift shops, where you\u2019ll also find a sakuramochi<\/strong> festival going on for the next month or so.<\/p>\n

\u25bc Sakuramochi Festival<\/p>\n

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Sakuramochi<\/strong> is a traditional Japanese confection wrapped in an edible, pickled sakura (cherry blossom) leaf. Usually consumed during sakura season and the Hinamatsuri festival<\/strong><\/a> on March 3, it can take many forms depending on the region of Japan as well.<\/p>\n

13 shops in Seibu Ikebukuro\u2019s basement food level are currently selling 19 kinds of sakuramochi<\/strong> as part of the festival. Enjoy sampling different variations of the pink sweet, comparing the regional styles, and deciding whether you\u2019re part of the camp that eats the pickled sakura leaf or not. Below are several of the sample brands that you can find at the promotion.<\/p>\n

\u25cf <\/strong>Kanto (eastern Japan) style, also nicknamed \u201cChomeijimochi\u201d<\/strong><\/p>\n

The Kanto style of sakuramochi typically includes an outer crepe-like dough made from wheat flour or glutinous rice flour which is then filled with red bean paste.<\/p>\n

Ginza Akebono\u2019s sakuramochi<\/strong>
\n270 yen (US$1.74) \/ Available through April 14<\/p>\n

\"\"<\/p>\n

Morihachi\u2019s sakuramochi<\/strong>
\n238 yen \/ Available through April 5<\/p>\n

\"\"<\/p>\n

Toraya\u2019s sakuramochi<\/strong>
\n476 yen \/ Available through March 3 (goes on sale at noon each day)<\/p>\n

\"\"<\/p>\n

Funawa\u2019s red and white sakuramochi<\/strong>
\n195 yen \/ Available through March 3<\/p>\n

\"\"<\/p>\n

Obusedo\u2019s chestnut kanoko sakuramochi<\/strong>
\n454 yen \/ Available through April 7<\/p>\n

\"\"<\/p>\n

Obusedo\u2019s chestnut paste sakuramochi<\/strong>
\n454 yen \/ Available though April 7<\/p>\n

\"\"<\/p>\n

\u25cf Kansai (western Japan) style, also nicknamed \u201cDomyojimochi\u201d<\/strong><\/p>\n

The Kansai style of sakuramochi uses course rice powder made from glutinous rice that results in a particular chewy texture.<\/p>\n

Tsuruya Yoshinobu\u2019s sakuramochi<\/strong>
\n432 yen \/ Available through April 15<\/p>\n

\"\"<\/p>\n

Taneya\u2019s spring mochi (includes sakuramochi and kusamochi, mugwort rice cakes)<\/strong>
\n1 box contains 4 sweets for 1,188 yen \/ Available through early April<\/p>\n

\"\"<\/p>\n

Tsuruya Hachiman\u2019s sakuramochi<\/strong>
\n346 yen \/ Available through April 10<\/p>\n

\"\"<\/p>\n

Seikanin\u2019s sakuramochi<\/strong>
\n249 yen \/ Available through March 3<\/p>\n

\"\"<\/p>\n

Obusedo\u2019s chestnut bean paste domyoji<\/strong>
\n454 yen \/ Available through April 7<\/p>\n

\"\"<\/p>\n

Asakusa Umezono\u2019s domyoji<\/strong>
\n297 yen \/ Available through April 19<\/p>\n

\"\"<\/p>\n

Sakura season is in full swing already in Japan, with many stores and eateries offering sakura-themed goodies. Fill up on your sakura food fix everywhere from 7-Eleven<\/a> to Starbucks<\/a> next time you\u2019re out and about.<\/p>\n

Store information<\/strong>
\nSeibu Ikebukuro Main Store \/ \u897f\u6b66\u6c60\u888b\u672c\u5e97
\nAddress: Tokyo-to, Toshima-ku, Minami-Ikebukuro 1-28-1
\n\u6771\u4eac\u90fd\u8c4a\u5cf6\u533a\u5357\u6c60\u888b 1-28-1
\nOpen: 10 a.m.-8 p.m.
\nWebsite<\/a><\/p>\n

Source, images: PR Times<\/a>\u00a0<\/em>
\n\u25cf Want to hear about SoraNews24\u2019s latest articles as soon as they\u2019re published? Follow us on Facebook<\/a> and Twitter<\/a>!<\/em><\/p>","protected":false},"excerpt":{"rendered":"

One of Tokyo\u2019s biggest shopping areas is giving you the chance to try 19 kinds of the traditional spring sweet spanning two major regional differences. Perhaps you\u2019re on your way…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rss"],"_links":{"self":[{"href":"https:\/\/catbradley.io\/index.php?rest_route=\/wp\/v2\/posts\/4872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/catbradley.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catbradley.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catbradley.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/catbradley.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4872"}],"version-history":[{"count":0,"href":"https:\/\/catbradley.io\/index.php?rest_route=\/wp\/v2\/posts\/4872\/revisions"}],"wp:attachment":[{"href":"https:\/\/catbradley.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catbradley.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catbradley.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}