{"id":8135,"date":"2026-09-01T08:00:59","date_gmt":"2026-09-01T15:00:59","guid":{"rendered":"https:\/\/catbradley.io\/?p=8135"},"modified":"2026-09-01T08:00:59","modified_gmt":"2026-09-01T15:00:59","slug":"finally-japans-big-three-convenience-store-chains-announce-rice-ball-price-reductions","status":"publish","type":"post","link":"https:\/\/catbradley.io\/?p=8135","title":{"rendered":"Finally! Japan\u2019s big three convenience store chains announce rice ball price reductions"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-743608\" src=\"https:\/\/soranews24.com\/wp-content\/uploads\/sites\/3\/2026\/08\/1_08ed18.jpg?w=640\" alt=\"\" width=\"640\" height=\"477\" \/><\/p>\n<p><span><strong>After years of going up, onigiri prices are starting to come down<\/strong>.<\/span><\/p>\n<p><span><\/span><\/p>\n<p><strong>Onigiri<\/strong> (rice balls) used to be a Japanese convenience store item with no real downside. Tasty, filling, and healthier than just about any other snack on the shelves, they were also very reasonably priced, with most varieties costing about 120-140 yen (roughly US$0.75 to US$0.90), so really the only reason not to buy one was if you were already completely full.<\/p>\n<p>This paradise, though, was not to last. <strong>As rice prices started rising, convenience stores continually increased the price of their onigiri, and they now often cost roughly double compared to what they did just a few years ago<\/strong>.<\/p>\n<p>But now, finally, onigiri prices are starting to come down, as Japan\u2019s three largest convenience store chains,<strong> 7-Eleven, Family Mart, and Lawson, have all recently announced rice ball price reductions<\/strong>. There aren\u2019t limited-time sales, either, but revisions to the onigiri\u2019s base prices to make them more affordable.<\/p>\n<p>From September 29, <strong>Lawson will be knocking 10 yen off the after-tax price of all of its Temaki Onigiri<\/strong>. That means the Sea Chicken Mayonnaise goes from 181 yen back down to 171, the ume (plum), kombu, and okaka (bonito flake) onigiri each from 194 to 184, the grilled salmon onigiri from 221 to 211, and the mentaiko (spicy cod roe) from 235 to 225. Special region-specific Temaki Onigiri will also become 10 yen cheaper, with the reduced prices applying to a total of 20 different rice ball varieties.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-743609\" src=\"https:\/\/soranews24.com\/wp-content\/uploads\/sites\/3\/2026\/08\/2_10fa33.jpg?w=640\" alt=\"\" width=\"640\" height=\"492\" \/><\/p>\n<p><strong>7-Eleven Japan\u2019s<\/strong> onigiri repricing isn\u2019t as extensive, but it will be lowering the prices of its <strong>salmon and mentaiko onigiri<\/strong>, which currently have after-tax prices of 214 yen, by 19 yen. <strong>Family Mart<\/strong>, meanwhile, has already lowered the price of its <strong>Kombu and Tuna Mayonnaise Big Musubi<\/strong> rice ball from 320 yen to 298, as of August 24.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-743610\" src=\"https:\/\/soranews24.com\/wp-content\/uploads\/sites\/3\/2026\/08\/3_7a3ac5.jpg?w=640\" alt=\"\" width=\"640\" height=\"480\" \/><\/p>\n<p><strong>The price of rice itself finally coming down is no doubt a big factor in the lowered onigiri prices<\/strong>. According to a study by the Japanese government\u2019s Ministry of Agriculture, Forestry and Fisheries, the average price for a five-kilogram (11-pound) bag of rice actually sold at supermarkets dropped 27.7 percent between the start of this year and mid-August. Obviously 7-Eleven, Lawson, and Family Mart are getting the rice for their onigiri from wholesalers, not their local grocery store, but the ministry\u2019s statistics still point to rice prices in general having come down significantly over the past few months.<\/p>\n<p>It would probably be giving convenience stores too much credit to say that they\u2019ve lowered their onigiri prices out of the goodness of their hearts, as they are, after-all, profit-motivated business entities. With many shoppers balking at the severely increased prices for what was once an impulse-buy with no thought or guilt required, lowering onigiri prices has the potential to actually increase the stores\u2019 revenue if it helps entice people into buying them once again, even if there\u2019s still a long way to go before rice balls are close to what their pre-kooky prices were.<\/p>\n<p>One thing to keep in mind regarding Lawson\u2019s sweeping price reduction is that it only applies to their Temaki Onigiri series of rice balls in which the rice ball doesn\u2019t come with its seaweed covering directly wrapped around the rice, which can make the packaging a little tricky to open for those not used to it, <a href=\"https:\/\/soranews24.com\/2021\/07\/29\/problem-solved-how-to-open-a-japanese-convenience-store-onigiri-rice-ball%E3%80%90pics-and-video%E3%80%91\/\">but we can help you get up to speed<\/a>.<\/p>\n<p><em>Source: <a href=\"https:\/\/www.asahi.com\/articles\/ASV8S3FCQV8SULFA00ZM.html\">Asahi Shimbun<\/a> via <a href=\"http:\/\/blog.livedoor.jp\/goldennews\/archives\/52307245.html\">Golden Times<\/a>, <a href=\"https:\/\/www.jiji.com\/jc\/article?k=2026082400639&amp;g=eco\">Jiji<\/a>, <a href=\"https:\/\/gourmet.watch.impress.co.jp\/docs\/news\/2135085.html\">Gourmet Watch<\/a> via <a href=\"https:\/\/news.yahoo.co.jp\/expert\/articles\/859412069afff51ef7bf330ebede1c4fa6c8bc9c\">Yahoo! Japan News<\/a><\/em><br \/>\n<em>Top image: <a href=\"https:\/\/www.sej.co.jp\/products\/a\/cat\/010010010000000\/\">7-Eleven<\/a><\/em><br \/>\n<em>Insert images: <a href=\"https:\/\/www.lawson.co.jp\/recommend\/original\/rice\/\">Lawson<\/a>, <a href=\"https:\/\/www.family.co.jp\/goods\/omusubi\/0411615.html\">Family Mart<\/a><\/em><br \/>\n<em>\u25cf Want to hear about SoraNews24\u2019s latest articles as soon as they\u2019re published? <a href=\"https:\/\/www.facebook.com\/RocketNews24En\">Follow us on Facebook<\/a> and <a href=\"https:\/\/twitter.com\/RocketNews24En\">Twitter<\/a>!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>After years of going up, onigiri prices are starting to come down. Onigiri (rice balls) used to be a Japanese convenience store item with no real downside. Tasty, filling, and&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rss"],"_links":{"self":[{"href":"https:\/\/catbradley.io\/index.php?rest_route=\/wp\/v2\/posts\/8135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/catbradley.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catbradley.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catbradley.io\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/catbradley.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8135"}],"version-history":[{"count":0,"href":"https:\/\/catbradley.io\/index.php?rest_route=\/wp\/v2\/posts\/8135\/revisions"}],"wp:attachment":[{"href":"https:\/\/catbradley.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catbradley.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catbradley.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}